Global marketing : practical insights & international analysis/ Carlyle Farrell.

By:

Farrell, Carlyle

Material type: Text

TextPublication details: Los Angeles : SAGE, 2015.Description: 347 pages : color illustrations ; 27 cmISBN:

9781446252642

Subject(s):

Export marketing--Textbooks. Marketing--Textbooks

DDC classification:

658.8 FAR-15

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Indian Institute of Management Raipur Reference	658.8 FAR-15 (Browse shelf(Opens below))	Not for loan		10192

Includes bibliographical references and index.

Machine generated contents note: 1.Global Marketing Explained -- 2.The Cultural Environment -- 3.Economic and Financial Environments -- 4.Political and Legal Environments -- 5.Trade and Protectionism -- 6.Researching Global Markets -- 7.Selecting Foreign Markets -- 8.Entering Foreign Markets -- 9.Global Products and Services -- 10.Global Distribution Strategies -- 11.Global Pricing Strategies -- 12.Global Communication and Sales Strategies -- 13.Global Marketing Strategy and Implementation -- 14.The Marketing Strategies of Emerging Market MNEs -- 15.The Future of Global Marketing.

There are no comments on this title.

to post a comment.