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Legends in consumer behaviour

By: Material type: TextTextPublication details: New Delhi : SAGE Publications, 2016.Description: Vol. 1: lvii, 353 p.; Vol. 2: xxvi, 560 p.; Vol. 3: xxx, 417 p.; Vol. 4: xxxiv, 409 p.; Vol. 5: xxxii, 347 p.; Vol. 6: xxxi, 400 pISBN:
  • 9789351506652
DDC classification:
  • 658.8342 BET-16
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Indian Institute of Management Raipur Reference 658.8342 BET-16 (Browse shelf(Opens below)) Not for loan 10219
Books Books Indian Institute of Management Raipur Reference 658.8342 BET-16 (Browse shelf(Opens below)) Not for loan 10220
Books Books Indian Institute of Management Raipur Reference 658.8342 BET-16 (Browse shelf(Opens below)) Not for loan 10221
Books Books Indian Institute of Management Raipur Reference 658.8342 BET-16 (Browse shelf(Opens below)) Not for loan 10222
Books Books Indian Institute of Management Raipur Reference 658.8342 BET-16 (Browse shelf(Opens below)) Not for loan 10223
Books Books Indian Institute of Management Raipur Reference 658.8342 BET-16 (Browse shelf(Opens below)) Not for loan 10224

Contents: v. 1. Consumer information processing: decision making - v. 2. Consumer information processing: marketing applications - v. 3. Adaptive decision making - v. 4. Emotion, adaptive decision making, and consumer behavior - v. 5. Recent work on consumer information processing - v. 6. Attitude, identity, and influence

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