Strategic management and competitive advantage : concepts and cases / Jay B. Barney, The University of Utah William S. Hesterly, The University of Utah.
Material type: TextPublication details: New York, NY : Pearson, 2015.Edition: 5th edDescription: xxi, 368 pages : color illustrations ; 27 cmISBN:- 9781292060088
- 658.4012 BAR-15
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Indian Institute of Management Raipur Reference | 658.4012 BAR-15 (Browse shelf(Opens below)) | Not for loan | 10362 |
What Is Strategy and the Strategic Management Process? -- Evaluating a Firm's External Environment -- Evaluating a Firm's Internal Capabilities -- Cost Leadership -- Product Differentiation -- Vertical Integration -- Corporate Diversification -- Organizing to Implement Corporate Diversification -- Strategic Alliances -- Mergers and Acquisitions -- International Strategies.
There are no comments on this title.
Log in to your account to post a comment.