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Strategic management and competitive advantage : concepts and cases / Jay B. Barney, The University of Utah William S. Hesterly, The University of Utah.

By: Contributor(s): Material type: TextTextPublication details: New York, NY : Pearson, 2015.Edition: 5th edDescription: xxi, 368 pages : color illustrations ; 27 cmISBN:
  • 9781292060088
Subject(s): DDC classification:
  • 658.4012 BAR-15
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Item type Current library Call number Status Date due Barcode
Books Books Indian Institute of Management Raipur Reference 658.4012 BAR-15 (Browse shelf(Opens below)) Not for loan 10362

What Is Strategy and the Strategic Management Process? -- Evaluating a Firm's External Environment -- Evaluating a Firm's Internal Capabilities -- Cost Leadership -- Product Differentiation -- Vertical Integration -- Corporate Diversification -- Organizing to Implement Corporate Diversification -- Strategic Alliances -- Mergers and Acquisitions -- International Strategies.

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