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Internet retailing and future perspectives / Eleonora Pantano, Bang Nguyen, Charles Dennis, Bill Merrilees and Sabine Gerlach.
Material type:
TextPublication details: London ; New York : Routledge, Taylor & Francis Group, 2017.Description: xxii, 341 pages ; 25 cmISBN: - 9781138940512
- 658.872 PAN-17
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
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Indian Institute of Management Raipur Reference | 658.872 PAN-17 (Browse shelf(Opens below)) | Not for loan | 10569 |
Contents
Introduction -- The world of e-retailing -- The business of e-retailing in practice -- Integration of e-retailing into an organisation -- Understanding and communicating with the e-consumer -- Information search on the web -- E-store design: navigability, interactivity and web atmospherics -- E-service -- Branding on the web -- E-malls -- E-retailing models -- M-shopping -- U-shopping -- Multi channel success and the future of e-retailing.
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