Content, the atomic particle of marketing : the definitive guide to content marketing strategy / Rebecca Lieb with Jaimy Szymanski.

By:

Lieb, Rebecca

Contributor(s):

Szymanski, Jaimy

Material type: Text

TextPublication details: New York : Kogan Page Ltd, 2017.Edition: 1st EditionDescription: xvi, 223 pages ; 24 cmISBN:

9780749479756

Subject(s):

DDC classification:

658.802 LIE-17

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Indian Institute of Management Raipur	658.802 LIE-17 (Browse shelf(Opens below))	Available		10876

Contents
About the author -- Preface -- Acknowledgements -- The shift to content marketing -- Content marketing versus content strategy -- Converged media -- Native advertising -- Organizing for content -- A culture of content -- Global content strategy -- Real-time marketing -- Content marketing software -- Content marketing performance -- Contextual campaigns -- Index.

Includes bibliographical references and index.

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