Brand management: research, theory and practice

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Material type: Text

TextLanguage: English Publication details: London 2016Edition: 2nd edISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Indian Institute of Management Raipur	658.827 HED-16 (Browse shelf(Opens below))	Available		11106

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Previous	658.827 HAL-12 Darwin's brands: adapting for succeess	658.827 HAM-08 Branding your business	658.827 HAN-22 Brand management in a co-creation perspective: communication as constitutive of brands	658.827 HED-16 Brand management: research, theory and practice	658.827 HOG-16 Fascinate: how to make your brand impossible to resist	658.827 HOL-04 How brands become icons: the principles of cultural branding	658.827 HOR-16 Brands with a conscience : how to build a successful and responsible brand	Next

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