Research methodology in marketing: theory development, empirical approaches and philosophy of science considerations
Material type:
TextLanguage: English Publication details: Springer Switzerland 2019DDC classification: - 001.42 � EIS-19
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Indian Institute of Management Raipur | 001.42 � EIS-19 (Browse shelf(Opens below)) | Available | 11937 |
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| 001.403 SAL-10 Encyclopedia of research design | 001.403 SAL-10 Encyclopedia of research design | 001.4068 EAS-12 Management research | 001.42 � EIS-19 Research methodology in marketing: theory development, empirical approaches and philosophy of science considerations | 001.42 ADA-07 Research methods for graduate business and social science st | 001.42 AIT-22 Business research methodology: Research process and method | 001.42 ALL-15 Narrative networks: storied approaches in a digital age |
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