Services marketing: integrating customer focus across the firm
Material type:
TextLanguage: English Publication details: McGraw Hill Chennai 2019Edition: 7thDDC classification: - 658.8 ZEI-19
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Indian Institute of Management Raipur | 658.8 ZEI-19 (Browse shelf(Opens below)) | Available | 11816 |
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| 658.8 ZAC-17 Video game marketing : a student textbook / Peter Zackariasson and Mikolaj Dymek. | 658.8 ZEI-11 Srevices marketing | 658.8 ZEI-11 Srevices marketing | 658.8 ZEI-19 Services marketing: integrating customer focus across the firm | 658.8001 BAI-08 Aesthetics in marketing | 658.8001 GIA-22 Philosophy of marketing: the new realist approach | 658.8001 KIT-13 The dominant influence of marketing in the 21st century : the marketing leviathan / edited by Philip J. Kitchen |
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