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Philosophy of marketing: the new realist approach
Material type:
TextSeries: Routledge frontiers in the development of international business, management and marketingPublication details: Routledge New York 2022Description: xiv, 266p. hbISBN: - 9781032072333
- 658.8001 GIA-22
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Indian Institute of Management Raipur | 658.8001 GIA-22 (Browse shelf(Opens below)) | Available | 12469 |
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| 658.8 ZEI-11 Srevices marketing | 658.8 ZEI-19 Services marketing: integrating customer focus across the firm | 658.8001 BAI-08 Aesthetics in marketing | 658.8001 GIA-22 Philosophy of marketing: the new realist approach | 658.8001 KIT-13 The dominant influence of marketing in the 21st century : the marketing leviathan / edited by Philip J. Kitchen | 658.8001 SHE-88 Marketing theory: evolution and evaluation | 658.8001 TAD-14 Philosophy of marketing |
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