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How Indian business went global : stories of how C K Prahalad catalyzed leaders to build successful MNCs/ Benedict Paramanand

By: Material type: TextTextPublication details: Chennai, India: Notion Press, 2019.Description: xiii, 180 pages : illustrations ; 24 cmISBN:
  • 9781645468981
Subject(s): DDC classification:
  • 338.092 PAR-19
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Summary:This book is an intimate and a rare collection of more than 30 stories of top Indian business leaders about how late Professor CK Prahalad inspired and guided them through their most painful journey after the 1991 Economic Reforms. Most of them, who didn't think they could survive the MNC onslaught, went on to build profitable global enterprises. At a time when most business and management ideas are getting debunked CK⁰́₉s radical approach to strategy, managing people, leadership, teaching, and life, will continue to be relevant and will interest business leaders, entrepreneurs, policy makers, students and the academia around the world. The first edition, published in 2014, covered a wide area and was perceived as CK⁰́₉s biography. This edition covers more business pole-vaulting stories with a separate chapter on India⁰́₉s mammoth potential to become a global leader in healthcare

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