Billion dollar brand club : how Dollar Shave Club, Warby Parker, and other disruptors are remaking what we buy / Lawrence Ingrassia.

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TextPublication details: New York : St. Martin's Publishing Group, 2020Description: 256 pages ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Indian Institute of Management Raipur General stacks	658.8 ING-20 (Browse shelf(Opens below))	Available		13102

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Previous	658.45 ECK-22 Storytelling with Data : Gaining Insights, Developing Strategy and taking Corporate communications to a new Level /	658.45 GAG-24 Nonprofit Communications : A Mission-Driven and Human-Centered Approach /	658.8 BEC-97 Selling the invisible : a field guide to modern marketing	658.8 ING-20 Billion dollar brand club : how Dollar Shave Club, Warby Parker, and other disruptors are remaking what we buy /	658.8 MOO-14 Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore.	658.85 TRA-95 Advanced selling strategies : the proven system of sales ideas, methods, and techniques used by top salespeople everywhere /	659.1 OGI-83 Ogilvy on advertising / David Ogilvy.	Next

Includes bibliographical references (pages [223]-242) and index.

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