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Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore.

By: Material type: TextTextPublication details: New York, NY : HarperBusiness, an imprint of HarperCollins Publishers, 2014.Edition: 3rd. edDescription: 273 pages : illustrations ; 21 cmISBN:
  • 9780062292988
Subject(s): DDC classification:
  • 658.8 MOO-14
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Indian Institute of Management Raipur General stacks 658.8 MOO-14 (Browse shelf(Opens below)) Available 13089

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