Contents:
Intro
Half-title Page
Dedication Page
Title Page
Contents
Foreword
Law 42
The Ultimate Answer
PART I Why Should We Try To Be Fair?
1 Why You Should Read This Book
The role of fairness: balancing competition and cooperation
Something happened to fairness
There is a lot of it about
The End of Fairness?
And one reason why you should not read this book
2 The Principles of Fairness
What does fairness actually mean?
Why being fair is different from (and more than) being just or equitable or good or impartial
Why is fairness important to us? Did the inhabitants of the first settlements make a fair trade of their freedom for security?
Did fairness play a part in early civilisations and ancient empires?
Fairness and slavery in the Ancient World
The development of ideas of balanced community interests in other civilisations
Magna Carta and the Community of the Realm
Levellers, Locke and the English and Scottish Enlightenments
Fairness and empire
fairness for the fair-skinned only?
5 Is Fairness a Creation of the English-speaking World? (Spoiler alert: No)
Is Britain different in the way it treats its people? The Linguistic Argument
The peculiarity of English history
Reviving fudge
Part II What Does Fairness Look Like in the Modern World?
6 Fairness in Sport (and other forms of war)
The regulation of sport based on Fair Play
Fair play in the FIFA sense
The real meaning of a level playing field
How sport taught us to blend cooperation and competition
Even warfare has a sense of what is and isn't fair
7 Fairness in Business and Economics
The language of business
trusts, bonds, credits and exchanges
Trust and trade among our ancestors
Fair exchange is no robbery How the financial crisis screwed fairness
To be fair to capitalism
8 Fairness in Law and Taxation
Fair usage, fair dealing and reasonable efforts
civil law
Fairness as justice
criminal law
Paying your fair share
taxation
9 Fairness in Communication and Technology
Without fear or favour
A fair assessment of the media ... and of each other
The just deserts of the British press
How the BBC was killed by fairness
Can we vs should we?
10 Fairness in Politics and Government
Has politics abandoned fairness? Fairness⌲Trust⌲Trade⌲Civilisation
Fairness as philosophy: Rawls and McMahon (among others)
Is fairness only for the fair (skinned)
Is unfair the opposite of fair
3 The Neurology and Psychology of Fairness
Do other species recognise the concept of fairness
Where does fairness sit in the human (and monkey) brain
The tests and games that allow psychologists to measure fairness
Are we hard-wired to seek fair outcomes and to reject the unfair
4 Fairness in History
History
a warning
Did early man have a concept of fairness as the first trades were made

Fairness, utilitarianism and the funny side of nuclear apocalypse