Contents
SECTION I: COMMON MISTAKES AND BASIC BIASES -- Emotion, neuroscience and investing: investors as Dopamine addicts -- Part man, part monkey -- Take a walk on the wild side -- Brain damage, addicts and pigeons -- What do secretaries' dustbins and the Da Vinci Code have in common? -- The limits to learning -- SECTION II: THE PROFESSIONALS AND THE BIASES -- Behaving badly -- SECTION III: THE SEVEN SINS OF FUND MANAGEMENT -- A behavioural critique -- The folly of forecasting: ignore all economists, strategists, & analysts -- What value analysts? -- Why waste your time listening to company management? -- Who's a pretty boy then? Or beauty contests, rationality and greater fools -- ADHD, time horizons and underperformance -- The story is the thing (or the allure of growth) -- Scepticism is rare or (Descartes vs Spinoza) -- Are two heads better than one? --
SECTION IV: INVESTMENT PROCESS AS BEHAVIOURAL DEFENCE -- The Tao of investing -- PART A: THE BEHAVIORAL INVESTOR -- Come out of the closet (or, show me the alpha) -- Strange brew -- Contrarian or conformist? -- Painting by numbers: an ode to quant -- The perfect value investor -- A blast from the past -- Why not value? The behavioural stumbling blocks -- PART B: THE EMPIRICAL EVIDENCE: VALUE IN ALL ITS FORMS -- Bargain hunter (or it offers me protection) -- Better value (or the dean was right!) -- The little note that beats the market -- Improving returns using inside information -- Just a little patience: part I -- Just a little patience: part II -- Sectors, value and momentum -- Sector-relative factors works best -- Cheap countries outperform -- PART C: RISK, BUT NOT AS WE KNOW IT -- CAPM is crap (or, the dead parrot lives!) -- Risk managers or risk maniacs? -- Risk: finance's favourite four-letter word -- SECTION V: BUBBLES AND BEHAVIOUR -- The Anatomy of a bubble -- De-bubbling: alpha generation -- Running with the devil: a cynical bubble -- Bubble echoes: the empirical evidence --
SECTION VI: INVESTMENT MYTH BUSTERS -- Belief bias and the zen investing -- Belief bias and the x-system -- Confidence isn't a proxy for accuracy -- Belief bias and the zen of investing -- Dividends do matter -- Dividends, repurchases, earnings and the coming slowdown -- Return of the robber barons -- The purgatory of low returns -- How important is the cycle? -- Have we really learnt so little? -- Some random musings on alternative assets -- SECTION VII: CORPORATE GOVERNANCE AND ETHICS -- Abu Ghraib: lesson from behavioural finance and for corporate governance -- Doing the right thing or the psychology of ethics -- Unintended consequences and choking under pressure: the psychology of incentives -- SECTION VIII: HAPPINESS -- If it makes you happy -- Materialism and the pursuit of happiness.

Includes bibliographical references (p. [667]-676) and index.