TY  - BOOK
AU  - Chaturvedi, Mukesh
AU  - concepts and cases
TI  - Managing innovation and new-product development: concepts an
SN  - 9788120337275
U1  - 658.4063 
PY  - 2009///
PB  - PHI Learning
KW  - Innovations; Innovations management; Creative ability in business; New product development
ER  -