Apte, Govind <br/><br/>
Service marketing 

 - New Delhi  Oxford University Press  2011 
<br/><br/><label>ISBN: </label>9780195667585 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing; Service marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / APT-11