Lehu, Jean-Marc <br/><br/>
Branded entertainment: product placement and brand strategy 

 - e1 
 - New Delhi  2007 
<br/><br/><label>ISBN: </label>9780749451516  395 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.827  / LEH-07