Cheverton, Peter <br/><br/>
Understanding brands 

 - e1 
 - New Delhi  2009 
<br/><br/><label>ISBN: </label>9788175543119  160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand; Brand management; Brand marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  / CHE-09