TY  - BOOK
AU  - Jain, Gautam raj
AU  - Gautam raj Jain and Raunica Ahluwalia
TI  - Marketing communications industry: entrepreneurial case stud
SN  - 9788178298689
U1  - 658.802 
PY  - 2008///
KW  - Marketing; Public relations; Advertising; Entrepreneurship-India-Case studies
ER  -