TY  - BOOK
AU  - Velayudhan, Sanal Kumar
AU  - Sanal Kumar Velayudhan and Guda Sridhar
TI  - Marketing to rural consumers: understanding and tapping the
SN  - 9788174467201
U1  - 658.80091734 
PY  - 2009///
KW  - Marketing
ER  -