TY  - BOOK
AU  - Cravens, David W. [ed]
AU  - Meunier-Fitzhufh, Kenneth Le [ed] AND Piercy, Nigle F. [ed]
TI  - The oxford handbook of strategic sales and sales management
SN  - 9780199569458
U1  - 658.8 
PY  - 2011///
PB  - Oxford University Press
ER  -