TY  - BOOK
AU  - Maclaran, Pauline [ed]
AU  - Saren, Michael [ed] AND Stern, Barbara [ed] AND Tadajewski, Mark [ed]
TI  - The sage handbook of marketing theory
SN  - 9781847875051
U1  - 658.800202 
PY  - 2011///
PB  - Sage
ER  -