TY  - BOOK
AU  - Wirtz, Jochen
AU  - by Jochen Wirtz; Patricia Chew and Christopher H. Lovelock
TI  - Essentials of services marketing
SN  - 9789810686185
U1  - 658.8 
PY  - 2012///
CY  - Singapore
PB  - Pbk.
ER  -