TY  - BOOK
AU  - Johansson, Johny K.
AU  - Carlson, Kurt A.
TI  - Contemporary brand management
SN  - 9781452242873
U1  - 658.827 
PY  - 2015///
CY  - London
PB  - Sage
KW  - Branding (Marketing) -- Management; Branding; Strategic planning
ER  -