TY  - BOOK
AU  - Gabay, Jonathan
TI  - Brand psychology
SN  - 9780749471736
U1  - 658.827019 
PY  - 2015///
CY  - London
PB  - KoganPage
KW  - Branding (Marketing) -- Psychological aspects; Brand name products -- Psychological aspects; Customer loyalty
ER  -