TY  - BOOK
AU  - Christiansen, Bryan
AU  - Yildiz,, Salih AND Yildiz, Emel
TI  - Handbook of research on effective marketing in contemporary
SN  - 9781466662209
U1  - 658.80202 
PY  - 2014///
N1  - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
ER  -