Hunt, Shelby D. <br/><br/>
Marketing theory: foundations, controversy, strategy, resour 

 - e1 
 -  2015 
<br/><br/> Focuses on the marketing discipline's multiple stakeholders. This book articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. 
<br/><br/><label>ISBN: </label>9780765623638  123 
<br/><br/><label>Dewey Class. No.: </label>658.8  / HUN-15