TY  - BOOK
AU  - Hunt, Shelby D.
TI  - Marketing theory: foundations, controversy, strategy, resour
SN  - 9780765623638
U1  - 658.8 
PY  - 2015///
N1  - Focuses on the marketing discipline's multiple stakeholders. This book articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science
ER  -