Kaufmann, Hans Ruediger <br/><br/>
Customer-centric marketing strategies: tools for building or 

 - e1 
 -  2013 
<br/><br/> This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance. 
<br/><br/><label>ISBN: </label>9781466625242  185 
<br/><br/><label>Dewey Class. No.: </label>658.802  / KAU-13