TY  - BOOK
AU  - Kaufmann, Hans Ruediger
AU  - Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni
TI  - Customer-centric marketing strategies: tools for building or
SN  - 9781466625242
U1  - 658.802 
PY  - 2013///
N1  - This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance
ER  -