Bridger, Darren <br/><br/>
Decoding the irrational consumer: how to commission, run and 

 - e1 
 -  2015 
<br/><br/> Marketing science series. 
<br/><br/><label>ISBN: </label>9780749473846  29.99 
<br/><br/><label>Dewey Class. No.: </label>658.834  / BRI-15