TY  - BOOK
AU  - Glowik, Mario
AU  - Bruhs, Sarah Maria
TI  - Business-to-business: a global network perspective
SN  - 9780415740876
U1  - 658.804 
PY  - 2014///
N1  - Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective. The authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks
ER  -