TY  - BOOK
AU  - Bertoli, Giuseppe, ed.
AU  - Resciniti, Riccardo, ed.
TI  - International marketing and the country of origin effect: The Global Impact of 'made in Italy'
SN  - 9781781955604
U1  - 658.840945 
PY  - 2012///
CY  - England
PB  - Edward Elgar
KW  - Management
KW  - Marketing
N1  - The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant. The book helps to push the 'made-in' research agenda forward at the same time as it provides practitioners with new ideas that they can apply to their brands
ER  -