TY  - BOOK
AU  - Holbrook, Morris B.
TI  - Legends in consumer behavior
SN  - 9788132118602
U1  - 658.8342 
PY  - 2015///
CY  - London : 
PB  - Sage
N1  - Legends in consumer behavior/ edited by Jagdish N. Sheth
ER  -