TY  - BOOK
AU  - Bergh, Joeri Van Den
AU  - Behrer, Mattias
TI  - How cool brands stay hot : branding to generation Y and Z
SN  - 9780749477172
U1  - 658.827 
PY  - 2016///
CY  - London : 
PB  - KoganPage
ER  -