Lee, Alvin. <br/><br/>
The strategy of global branding and brand equity / Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert. 

 - New York :   Routledge,   2015 
 - xviii, 221 pages : illustrations ; 23 cm 
<br/><br/><label>ISBN: </label>9780415749114  43.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Product management<br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827  / LEE-15