TY  - BOOK
AU  - Lee, Alvin.
AU  - Yang, Jinchao 
AU  - Mizerski, Richard 
AU  - Lambert, Claire 
TI  - The strategy of global branding and brand equity / Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert
SN  - 9780415749114
U1  - 658.827 
PY  - 2015///
CY  - New York
PB  -  Routledge, 
KW  - Branding (Marketing)
KW  - Product management
KW  - Brand name products
ER  -