TY - BOOK AU - Zhang, Ying TI - Stock message boards : a quantitative approach to measuring investor sentiment / Ying Zhang SN - 9781137374172 U1 - 658.152 PY - 2014/// KW - Stocks --Computer network resources. KW - Investments N1 - New media is playing an important role in the financial world. Rapid growth in stock market message boards, chat rooms, and other electronic means for investors to share market information makes clear the ever-increasing demand for online stock trading. In addition to an increasing number of related sites and apps, growth in the number of investors participating has exploded ER -