Goel, Alok Kumar <br/><br/>
Product innovation through knowledge management and social media strategies 

 - Hershey :   IGI,   2016 
 - 421p. 
<br/><br/> Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. 
<br/><br/><label>ISBN: </label>9781466696075 
<br/><br/><label>Dewey Class. No.: </label>658.4038  / GOE-16