TY  - BOOK
AU  - Goel, Alok Kumar
AU  - Singhal, Puja 
TI  - Product innovation through knowledge management and social media strategies
SN  - 9781466696075
U1  - 658.4038 
PY  - 2016///
CY  - Hershey : 
PB  - IGI, 
N1  - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
ER  -