Charry, Karine.

Marketing research with IBM SPSS statistics : a practical guide / Karine Charry, Kristof Coussement, Nathalie Demoulin and Nico Heuvinck. - New York : Routledge, 2016 - xiv, 250 pages ; 25 cm

9781472477453 30


SPSS (Computer file)
Social sciences--Statistical methods.
Marketing research--Data processing.

519.5 / CHA-16