Marketing research with IBM SPSS statistics : a practical guide / Karine Charry, Kristof Coussement, Nathalie Demoulin and Nico Heuvinck.
- New York : Routledge, 2016
- xiv, 250 pages ; 25 cm
9781472477453 30
SPSS (Computer file) Social sciences--Statistical methods. Marketing research--Data processing.