Public relations cases /
Darrell C. Hayes, Jerry A. Hendrix, Pallavi Damani Kumar.
- 9th ed.
- Boston, MA : Wadsworth/Cengage Learning, 2013.
- xxi, 425 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9781111836825 209.95
Publicity--Case studies. Public relations--United States--Case studies.