Hayes, Darrell C.

Public relations cases / Darrell C. Hayes, Jerry A. Hendrix, Pallavi Damani Kumar. - 9th ed. - Boston, MA : Wadsworth/Cengage Learning, 2013. - xxi, 425 p. : ill. ; 23 cm.

Includes bibliographical references and index.

9781111836825 209.95


Publicity--Case studies.
Public relations--United States--Case studies.

659.2 / HAY-13