TY  - BOOK
AU  - Ozuem, Wilson
AU  - Bowen, Gordon 
TI  - Competitive social media marketing strategies / Wilson Ozuem & Gordon Bowen
SN  - 9781466697768
U1  - 658.872 
PY  - 2016///
CY  - Hershey : 
PB  - Business Science Reference
KW  - Internet marketing--Social aspects.
KW  -  Marketing--Social aspects
KW  - Social media
KW  - Online social networks.
N1  - Advances in marketing, customer relationship management and e-services (AMCRMES) book series
ER  -