TY  - BOOK
AU  - Alon, Ilan.
AU  - 
AU  - Prange, Christiane
AU  - Vianelli, Donata
TI  - Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli
SN  - 9781138807884
U1  - 658.84 
PY  - 2017///
CY  - New York : 
PB  - Routledge/Taylor & Francis Group
KW  - Export marketing- Management. ; International marketing
N1  - Part 1. Global Marketing Environments -- part 2. Global Marketing Functions and Strategies -- part 3. The Four Ps of Global Marketing -- part 4. New Trends in Global Marketing
ER  -