Social marketing / edited by R. Craig Lefebvre.
- Sage 2013
- 6 volumes :illustrations (black and white), maps (black and white) ;25 cm.
- The SAGE library in marketing .
Includes bibliographical references. Volume I. Social marketing : conceptual frameworks and common ground -- Volume II. Social marketing in the developed world -- Volume III. Social marketing in developing countries -- Volume IV. Social marketing in developing countries (continued) -- Volume V. Applications of social marketing for sustainable behavior and environmental protection -- Volume VI. Social marketing : deepening and expanding the impact.