TY - BOOK AU - Lefebvre, R. Craig, ed. TI - Social marketing / edited by R. Craig Lefebvre SN - 9781446253113 U1 - 658.872 PY - 2013/// PB - Sage KW - Social marketing N1 - Includes bibliographical references; Volume I. Social marketing : conceptual frameworks and common ground -- Volume II. Social marketing in the developed world -- Volume III. Social marketing in developing countries -- Volume IV. Social marketing in developing countries (continued) -- Volume V. Applications of social marketing for sustainable behavior and environmental protection -- Volume VI. Social marketing : deepening and expanding the impact ER -