TY  - BOOK
AU  - Capon, Noel
AU  - Go, Frank
TI  - Frameworks for market strategy / Noel Capon and Frank Go
SN  - 9781138889194
U1  - 658.802 
PY  - 2017///
CY  - New York : 
PB  - Routledge
KW  - Marketing--Management
ER  -