TY  - BOOK
AU  - Kumar, Anil
AU  - Dash, Manoj Kumar 
TI  - Fuzzy optimization and multi-criteria decision making in digital marketing / Anil Kumar & Manoj Kumar Dash
SN  - 9781466688087
U1  - 658.872 
PY  - 2016///
CY  - Hershey
PB  - Business Science Reference, 
KW  - Telemarketing.
KW  - Multiple criteria decision making.
KW  - Data envelopment analysis
KW  - Decision making--Mathematical models.
N1  - Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
ER  -