Bettman, James R. <br/><br/>
Legends in consumer behaviour 

 - New Delhi :   SAGE Publications,  2016. 
 - Vol. 1: lvii, 353 p.; Vol. 2: xxvi, 560 p.; Vol. 3: xxx, 417 p.; Vol. 4: xxxiv, 409 p.; Vol. 5: xxxii, 347 p.; Vol. 6: xxxi, 400 p.;  
<br/><br/> Contents: v. 1. Consumer information processing: decision making - v. 2. Consumer information processing: marketing applications - v. 3. Adaptive decision making - v. 4. Emotion, adaptive decision making, and consumer behavior - v. 5. Recent work on consumer information processing - v. 6. Attitude, identity, and influence 
<br/><br/><label>ISBN: </label>9789351506652  15000 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / BET-16