Hinterhuber, Andreas, ed.

Value first then price : quantifying value in business-to-business markets from the perspective of both buyers and sellers / edited by Andreas Hinterhuber and Todd C. Snelgrove. - Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2017. - xvii, 224 pages : illustrations ; 24 cm

9781138101623 105


Pricing.
Value.
Industrial marketing.

658.804 / HIN-17